Thanks to Joe Levy for coming around the state once again in October to re-acquaint us with the Recorded Books One Click Audio program. If you’re currently participating, here are his suggestions for getting going:
- Get an icon on your home page. You can choose icons from the Box.net widget.
- Link the icon — and any links off your website — directly to your login page. You can get the URL for your login page by going to the list of libraries on the GMLC site, finding your library in the list, and clicking on it. When you see the page that is blank except for a little box asking you to log in, copy the URL in the address bar (it will start kite.middlebury.edu). This way, patrons can avoid that GMLC page and go directly to login.
- Link to the help page and the list of supported devices on your website. The help page is at http://gmlc.wordpress.com/recorded-books/recorded-books-help/ and the list of supported devices at http://www.oclc.org/audiobooks/techspecs/devices.htm.
- Advertise, advertise, advertise. Let people know through
- newspaper articles
- blog posts
- email newsletters
- posters and bookmarks (you can contact Recorded Books directly at oneclickaudio[at]recordedbooks.com for promotional materials)
- your library’s Facebook site or Twitter feed
- business cards in audio book on cd cases
- shelf talkers on your audio book shelves
- on your SLIP printer receipts
- offering patron training sessions (and why not tape it for your public access channel while you’re at it?)
- catchy phrases (“You can now download audio books at 3 am in your underwear!”)
- on your overdue notices (“Next time, return it on time — try downloadable audio!”)
- don’t forget posters in places around town where people might be listening to audio — the local gym, the teacher’s room at the school, coffee shops, bus stops…
- downloading the MARC records into your online catalog (I’m working on getting these downloaded into the Box.net Recorded Books folder for all of you)
All of these ideas are great for Listen Up! Vermont too!
For more information on using One Click Audio, see the post from the August trainings, and look for the help page to be updated.